April 20, 2016
Americans are increasingly disgusted with public restrooms. The International Sanitary Supply Association (ISSA) recently reported that the number of Americans reporting unpleasant experiences in public restrooms has increased from 50% in 2012 to 70% today. Smells, clogs, broken latches, and overall lack of cleanliness are the most common complaints.
Customers aren't the only ones with complaints, however. In the workplace, 88% of employees think the condition of the restrooms says a lot about how the company values them.
The survey also revealed how Americans are coping with these restrooms. A majority report flushing toilets with their foot so that they do not touch dirty handles. Most use paper towels to avoid touching door handles; some use their backside to open doors. It's easy to see why someone wouldn't want to touch these grimy door or faucet handles with freshly washed hands.
This experience reflects on the restroom owner, particularly for restaurants, health care facilities and schools. Patrons believe that the physical condition of the restroom demonstrates management's attitude toward its customers. Many share their restroom opinions with friends, and some will even write off a restaurant entirely based on a dirty restroom. More than half of consumers would give a negative review of a business based on restroom cleanliness. Furthermore, a dirty bathroom lowers the perception of the products and services offered by the establishment.
When it comes to schools, in a survey published on Cleanlink.com, 70% of parents surveyed say a school's restroom reflects the quality of the school, its staff and its teachers.
What's the solution? Effective and frequent cleaning. However, that can be more difficult to accomplish than you think. In a study published on facilityexecutive.com, 4 out of 5 custodians say restroom cleaning is their most difficult task. It's because traditional restroom cleaning is a dirty, sometimes – no always - disgusting, tough job. That's why it doesn't get done properly. It takes a physical toll having to bend, reach, scrub, and mop.